MMG recently presented its first trail running shoes produced in France, the MIG1911 Intense. The model is manufactured using the Advanced Shoe Factory 4.0 technology developed by footwear group Chamatex in the Ardèche region. MMG has now announced the opening of a factory that will allow it to further boost its proximity sourcing, a 3,500 m2 plant employing 160 people in Tunisia. In the past, MMG did sometimes use a production facility operated by Calida in Tunisia.Now no longer owned by the Swiss group, MMG has inaugurated its own air-conditioned production plant, located two hours south of Tunis and equipped with an automated cutting room featuring quilting technology alongside mechanical and laser cutting machines, as well as two embroidery machines and tools for seamless apparel production.

“At Millet Mountain Group, we have long been convinced that harnessing our know-how, and notably acquiring an in-depth expertise in our production equipment, is crucial in our highly competitive business sector,” stated Aurélie Warin, the group’s COO, in a press release. “This new investment is therefore a natural first step in our future growth strategy. No detail has been overlooked in this project, whether in terms of the work environment we are providing for our employees, or the equipment we put at their disposal,” added Warin.

Millet has launched the MIG1911 shoes, made in France using ASF4.0 technology – MilletMMG indicated it has increased the share of the items it produces in manufacturing areas that are close to its European consumer markets. The group already operates a factory producing outerwear in Hungary, and stated that, between Tunisia and Hungary, 22% of its products were made in its own factories in 2020, and that 29% of all its products were sourced in or close to Europe.